Corporate Hospitality
Market review 2000-June 2006 The hospitality market is estimated to be (in the Uk market for corporate hospitality) in the region of £800 million, representing an substantial increase.Which some claim is between 2% and possibly of 8% compared with 1999. The corporate hospitality market has performed below all forecasts since 2000-2001. With the addition of web based technology's online specialists such as Hospitalityfinder (CorporateHospitality.com) have made a significant impact on the market.
Corporate Hospitality.com has noticed that the demands of the corporate customer has changed, demanding far more event, price and availability data at short notice. The rise of scaled down and intimate hospitality events has changed the nature of the corporate event.
The biggest change however has been the emphasis on value for money,with companies such as Hospitality finder (CorporateHospitality.com)providing much greater choice and value for money, this has resulted insubstantial rises in repeat business.
Corporate hospitality.com July 2006 - The future Our forecast for the rest of the year are very positive, after a very strong Q1 and Q2 the business has already expanded into several complentary areas and has recently completed a £50K overhaul of its website and back office systems. Already establish as the strongest player in the internet corporate hospitality market, our sister company www.watchfinder.co.uk being the largest online retailer of Rolex,Cartier, Tag Heuer and Omega Watches, the parent company is looking to cross promote both companies services to a customer list of over 25,000 companies.
CorporateHospitality.com offers exclusive corporate hospitality packages to the best sporting, music and cultural events in the UK,Europe and worldwide. CorporateHospitality.com has established itself as a reputable source of a wide range of corporate hospitality events.
We specialise in corporate hospitality events such as;
Corporate Hospitality Index Formula one Grand Prix Hospitality Champions League Hospitality Cheltenham Gold Cup Hospitality Cricket Hospitality Football Hospitality Horse Racing Hospitality London Hospitality Manchester United Hospitality Rugby Tickets & Hospitality Six Nations Hospitality Wimbledon Hospitality World Cup 2006 Offical hospitality If you considering Sporting event, Banqueting, Team Building Days out concerts and sports, at CorporateHospitality.com, we are hospitality experts and will be happy to quote you the very best price we can.
We specialise in both tickets only and exclusive corporate hospitality packages as well as hospitality only packages.
Offering the most competitive prices on corporate hospitality Wimbledon, corporate hospitality football, corporate hospitality rugby, corporate hospitality cricket and all other hospitality packages forevents in London, UK and the world.
Q-Why Should you use Corporate hospitality?
A-I use corporate hospitality to Increase sales, retain clients,motivate and reward staff plus i get to have a excellent day out.
"The UK Hospitality Market Is Growing Year on Year, some suggest by 150million per annum
This evidence from the Corporate Hospitality and Events Association shows the increasing importance placed on hospitality as part of customer relationship marketing, where face to face entertainment plays a vital role in developing and sustaining customer and employee relationships within a business.
Thousands of business people have recognised the value in linking with sporting events to provide hospitality for clients and potential clients which has been a "golden ticket" to increase sales and profits.
Hospitality It's a measurable part of customer relationship management and is increasingly being used in internal communications to help build relationships between groups of managers and to reward employees fortheir performance within an organisation.
The response from clients and employees is particularly positive whenthere is a local aspect to the corporate hospitality. It is perceived as giving something back to the community in which people live andwork.
Corporate Hospitality provides a platform to deliver a wide range of objectives - but only if the hospitality is used across all departments.
At some time you may want to do one or more of the following; securenew customers reward existing customers increase distribution motivate your staff increase prices increase company awareness improve your brand Your key prospects will accept your invitation to a hospitality event even if they may not return your calls for anything else!
Telling someone their prices are going up is tricky. Getting the time and environment you need in which to explain major changes to your customers is paramount. Uniquely, you could get to spend three hours with your best distributors to secure better terms.
With hospitality you can you get your managers to spend their own freetime together for the good of your business. You can get the press topublish information about your company to raise awareness by offering hospitality as a prize to their readers.
Cost is not stopping you using hospitality. Hospitality is not expensive, but you must maximise the investment.
CorporateHospitality.com easy 10 step guide to guarantee that corporate hospitality will work for you 1. Research whether your key people understand the benefits of hospitality as a customer relationship management tool.
2. Have they even mentioned it to key customers?
3. Discover whether your key clients or prospective clients (or staff)have any interest in a particular sport or team and pick those games.
4. Do any of your competitors use corporate hospitality? What does it do for them?
5. Find out if your target clients or prospects prefer weekend orevening events and whether they wish to bring a partner, a colleague oreven their children. Do they prefer a local venue?
6. The invitation whether verbal or written is the start of the event. Make sure it is exciting for the client from the moment they are invited. Ensure that your guests get plenty of notice so that they can plan their diaries and look forward to meeting you.
7. It is very important that you make it easy for clients to attend theevent, providing them with all the information they need including amap and itinerary of the day. You must include free VIP car parking forkey clients! Ideally this information supplied by the venue in aprofessional manner.
8. Ensure the day is as an experience to remember. Your client will always remember how you make them feel special. Will your clients getto meet players and will the venue arrange this for you? Will they get a special memento of the day to remember you by?
9. Make sure you discuss your key business before the game; it isbetter to get any points or agreements made during the excitement ofthe build-up to the event.
10. Follow up the event with a letter or call. Even better why not send a photograph of the day for a visual impact? Ensure that the results of the event are recorded. Did you get the order? What was its value? Did you improve the relationship with the client? How much was it worth?
If you have followed this easy 10-step guide you will be on the right track to making hospitality the most important marketing tool you canuse! Remember you can always improve and refine the process for your particular market!
Finally
Make sure that you get the venue at which you are considering your hospitality to send you some testimonials from companies that have used hospitality. This is the belt and braces of your operation - anyone not providing testimonials has something to hide!
You should expect to see a range of testimonials from companies of allsizes. Examples such as these should be readily available and should give you confidence with regards to food, service and environment.
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0845 658 8998 NOW